Social Media has been hailed as the silver bullet of grassroots marketing. Circumvent aging advertisement models and talk directly to your community? The only cost is your time? Fabulous! It can be like that, but it takes some very specific strategy to achieve that kind of success. At Transparent Language, we've built our Social Media following to nearly 3 million fans on Facebook alone. Our blogs receive over 200,000 visitors each month, and our YouTube videos have been viewed more than 2 million times. And we built most of it, not with a large team or budget, but with a single dedicated staff member. Truly grassroots.
The lessons we've learned along the way can benefit our library clients, too. In this paper, we present our "secret sauce", including:
- How to keep your fan base growing and engaged
- How to maximize the value of your library's fan base
- How best to promote your in-house assets and events to your patrons