Transparent Language White Papers & Research
The world of business is getting smaller, making language and culture skills increasingly important. This paper identifies three key changes in the corporate sector: the demand for English proficiency, the need for a foundation in the language and culture of other countries, and the importance of learning opportunities across different platforms.
When one company massively out-advertises all of its competitors, rivals are inevitably asked, "How do you compare to the heavily advertised brand?" In the language-learning software market, Transparent Language's offerings are compelling, powerful, and endorsed by linguistic experts, but Rosetta Stone ads are seemingly everywhere. So, which is better? This whitepaper examines the differences in learning methodologies used by Transparent Language and Rosetta Stone, the depth of learning material, the availability of mobile components, and the breadth of languages covered.
Leading schools recognize that a campus community that fosters a globally minded student body which embraces diversity is a key attribute of their reputation and competitive position relative to peer schools. Yet may colleges struggle to find practical ideas for increasing international awareness and global perspectives in tangible ways. Transparent Language recently completed a first round of research focused on the question of how online language learning resources impact the student experience at colleges and universities in the United States. Initial findings illustrate that the availability of language learning resources has a major impact on the student experience, as well as on the school’s reputation and culture.
For years, the popular methodology for learning a second language was to focus on grammar and sentences first and then on vocabulary.
Recently, however, there has been a shift toward recognition that learning vocabulary first, leads to more success. The language learning methodology that Transparent Language uses is based on the concept of building a solid foundation of vocabulary before tackling other aspects of the language. This paper describes how Transparent Language makes use of the five principles of effective vocabulary learning described in Joe Barcroft’s “Second Language Vocabulary Acquisition: A Lexical Input Processing Approach”.