Posts tagged with "stereotypes"

Last Sunday, the first episode of a brand new entertainment show aired on SVT, Sweden’s public television. It is called “Allt för Sverige” (Everything for Sweden) and the plot is pretty…well not simple but the concept is certainly recognizable:  Take 10 Americans with Swedish roots to Sweden. Teach them everything they need to know about Sweden and put their knowledge to the test by the end of every episode. One by one are knocked out and the last man or woman standing will get the ultimate price: To meet his or her Swedish ancestors.

The show’s webpage promises “lots of emotions and culture clashes” and after watching two minutes of the program, I think it’s safe to add “some major clichés” to that list. Of course. The most important things to learn first thing about Sweden are the following, according to the host: Kalles kaviar, pickled herring, cinnamon bun, red log cabins, allsång (sing-a-long), music, windmills, the idyllic countryside of the south, käckebröd (crisp bread), 60′ies radio hits, the word “lagom” (not too much, not to little) and Jante´s law (Don’t stand out).

The coming weeks, the contestants will compete in meatball making and Pippi Longstocking-hockey (clean the floor with brushes tied to your feet). They will try Kalles kaviar, surströmming (fermented herring) and proper Swedish style camping. They will experience the viking lifestyle and of course visit several different parts of Sweden and the capital Stockholm.

Entertaining? Perhaps. But is this really Sweden of today? We do love our Kalles kaviar and knäckebröd, and nothing beats a good old sing-a-long.  But I can’t help think that we are once again fed with the old sterotypical image of Sweden as an idyllic place filled with meatball and herring loving quiet people who all live in red log cabins. I’m more than happy to be proven wrong and I will definitely watch the eight episodes, you can do the same here!

And – for a clip of the last episode, click here! What’s your take on it?

(Photo: SVT)

A while back we wrote about Swedish stereotypes on the blog. Everything from the stereotypical reserved nature of the Swedes to the perceived sexiness of the Swedish population.  We received a lot of great comments on the post, Swedish Stereotypes, as well as on the Facebook page. One thing that was mentioned a few times, and it seems like you just can’t get away from it, is the attractiveness of the Swedish people.  It’s a stereotype that seems to have staying power and it’s one that appears again and again.

Just recently, Metro, a free newspaper that can be found in countries throughout the world, conducted a survey (very scientific I’m sure) measuring the perceived sexiness of different populations.  Swedish women came in second in the world, with Swedish men coming in sixth. The Brazilian women took the crown if you’re wondering and the men were beat by the Italians who came in first.

If you’d like to read the article (it’s a short one and a great way to practice your Swedish), check it out here: Svenskar – näst sexigast i världen

And finally, along with the stereotype of the Swedish woman, below you’ll find a quick YouTube clip by Henrik Schyffert. Schyffert is a Swedish comedian who has done a series of clips like this in which he switches back and forth between English and Swedish and tackles some of the funnier parts of Swedish culture, especially the stereotypes. If your Swedish is improving, the clips are a fun way to test your ability to switch back and forth between the languages. It can be tough at times!

While the clip is not offensive, be warned that it does acknowledge the existence of sex.

YouTube Preview Image

I love Sweden. I was born there. I spent summers there. I lived there. I worked there. It’s a beautiful country and one that I find myself returning to again and again. It’s a beautiful language and one that I’ve found myself teaching. It’s a beautiful culture and one that I try to promote just about everywhere I go. This blog is one such medium, and sometimes that medium is perfect for discussing Swedish stereotypes. Both good and bad.

There are of course the ones about the Swedish looks. Blonde. Blue eyes. Tall. Beautiful. It seems to focus on women, but men are also included in this one.

There is the utopian society that suggests that every beneficial service is free and that the government takes care of your every whim.

How about the polar bears in the streets of Stockholm? Or the fact that Sweden is actually Switzerland?

The sing-songy language infamously stereotyped by the Swedish chef and his “Bork, bork, bork!” (That’s not Swedish by the way. Not at all.)

Being in Denmark has given me an opportunity to hear some of the negative stereotypes while abroad. Granted, Denmark and Sweden have that brotherly relationship. They tease because they love. Or something like that.

The classic has been the drunken Swede. I can’t tell you how many different variations of this stereotype I’ve heard.  Everything from Swedish speaking police officers being employed at the drunk tank to Swedes falling into the Danish water after a night of drinking. To be honest, I haven’t seen (or heard) many Swedes at all here in Copenhagen.

Then there is the depression. It is just so very cold and dark during the winter that people can’t help becoming depressed.

Swedes are reserved. Depending on where you come from, this might be a good thing. Or a bad thing. So painfully shy that they will avoid any sort of human contact at all costs. Until they have a drink. Then who knows where the night will end up. But if you’re following the stereotypes, then it will probably end up in bed.

The list could go on and on. There is no shortage of stereotypes about Swedes, or anyone really. So many people tend to stereotype because it’s easy. It’s easier to say that all Swedes drink. All Swedes are blonde. All Swedes are shy. That way we don’t have to think on an individual basis.  It’s an understandable reaction. The challenge is of course to overcome that and to not let those stereotypes define who we meet.

What stereotypes have you run into about Sweden? Good or bad? And do you agree?

Let’s finish off a week of homesickness, vowels, cultural exchange and Swedish personal numbers with some Swedish stereotypical behaviour – gathered from expats in Sweden. Have a great weekend everyone!

You know you have turned into a Swede when…

…you know how to fix herring in 105 different ways.

…your front step is beginning to resemble a shoe shop.

…you have conversations with people outside when it is –10C.

…it’s no longer seems excessive to spend 1 000 SEK on alcohol in a single night

…you wear warm clothing when it’s 25 degrees plus in April – because it’s April.

…you wear shorts and t-shirt when it’s barely 10 degrees in July – because it’s July.

…you start to differentiate between types of snow.

…you no longer snigger when your kids ask for a Plopp when you’re out shopping.

…you know that ”Extrapris” goods are cheaper, even though your English mind translates the word as ”extra price”

…your husband is very long instead of being very tall.

…you ask for a Big Mac and company outside of Sweden.

…you stop thinking you’re being yelled at every time you hear “Hey!”

…you know that “fan” is a swearword, and not an admirer or an air conditioner.

…you are no longer surprised when you see full-frontal male nudity in a commercial or on TV.

…you expect to find the glove you dropped in February hanging on a post in June.

…you have given into the fact that pigs say ”nöff nöff”, frogs say ”kvack, kvack” and roosters say ”kuckeliku”.

…you can use bra, fart, and slut in the same sentence without giggling.

…you refer to weeks by their number.

…you think silence is fun.

…your coffee consumption exceeds 6 cups a day and coffee is too weak if there is less than 10 scoops per pot.

…the first thing you do upon entering a bank/post office/chemist etc. is to look for the queue number machine.

…VD is the boss, not something you need to get medical treatment for.

…a stranger on the street smiles at you, you assume:
a: he is drunk
b: he is insane
c: he’s an American
d: he’s all of the above

Feel free to add more! You know when you have turned into a Swede when…

Before I begin to talk about those Nordic blondes (or non-Nordic non-blondes, as the case may be), I want to thank you for your emails. It’s really touching to see that so many of you took the time to write to see if I was OK. Some of you heard or read about the chicken with glass bits mystery and wanted to know if that was perhaps the reason for my nearly week-long silence. Thank you! I am fine and haven’t been eating any chicken.

We are actually abroad right now visiting my sambo’s family. It’s his parents’ 40th wedding anniversary – you see, this is something we simply HAD to attend. I’ll be back in Sweden in about two weeks, and I hope that by then the chicken will be safe to eat again. Still, this chicken mess is really strange. For those you haven’t heard – bits of glass were found in frozen chicken, then in fresh chicken, pretty much all over Sweden. Initially, only one producer was affected, but then glass was found in other brands too. Creepy! It kind of reminds me of the Wendy’s chili scandal back in the late 90s (or was it early 2000s?) in the US. Later it was determined that most of those reports of foreign bodies in Wendy’s chili were totally made up. I hope that this will be the case with Swedish chicken as well. In a country such as Sweden, were food safety is taken very seriously, I just simply can’t fathom that all those glass pieces reports are truly genuine.

But, enough about chicken, in today’s post we are going to deconstruct one of the most popular and enduring Swedish myths ever. And since we were discussing immigration recently, I thought it would all nicely tie in somehow.

Ask anyone in North America (just as an example, I am not singling out Americans or Canadians here) what’s their image of a Swedish person, and eight out of ten respondents will come up with something that resembles a member of the Swedish Bikini Team (which, by the way wasn’t from Sweden, but from Michigan). In other words – tall, blonde, blue-eyed. I’ll leave the other characteristics of the Bikini Team alone for now, OK? Women may add chiseled features ala Freddie Ljungberg to the list.

Even Swedes themselves (though they may vehemently denying when talking to non-Swedish-speaking foreigners) tend to see themselves as a nation of mostly good-looking, stoic, taciturn, stereotypical blondes.

But you see, nothing could be further from the truth! These days Swedes come in all shapes, colors and sizes. And surprise, surprise – that tall, dark and handsome guy named Carlos who speaks skånska like a native may actually be a native. Since Sweden so generously opened its doors to immigrants in the early 1970s, many of those who arrived in the country back then had ample time to produce Swedish-born children. Some of those children are already old enough to be having children of their own. Those kids and their parents, regardless of their exotic looks, are as native as those blonde, blue-eyed Eriks and Karins.

One doesn’t have to look very far to find non-Nordic-looking Swedes (ever heard of Zlatan Ibrahimović?), however many expats and Swedes alike frequently assume them to be foreign immigrants. Those first impressions can be so deceiving! For months I thought that my downstairs neighbors were foreigners, simply because they looked so “foreign.” And when the lady downstairs heard me speak English to my sambo, she started to use English when talking to me from that time on. I think it took us good 6 months of chatting in tvättstuga (laundry room) to finally sort it out – I was the immigrant, and she was the Swede – born and bred in Göteborg.

After that encounter, I began to notice a huge variety in the Swedish society. There were native born Swedes that looked Middle Eastern, South American, African or Asian. And they were practically everywhere! Add to that the immigrant population, and Sweden is a far cry from the blonde stereotype that most of us grew up with.

True, Sweden still has a long way to go before it becomes a truly multi-ethnic society like what can be seen in the UK or America. But it’s getting there. Just give it a couple more decades.

PS. Sambo is not a derogatory term, but a short version of “samboende”, which means something like “live-in partner.”

Back to the Top