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Why, oh Why? [Почему, ах, Зачем?] Posted by on Jan 31, 2009

Да! Yes! Today is the day! Today is the day for the long-awaited post about the difference between «почему» [why] and «зачем» [why; what for]. As you probably notice I’ve taken my time to figure out this, but I think I get it now (наконец-то! [at last, finally]). For a long time I have asked…

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“So the lady says to the talking margarine…” (Participles and dumb TV ads) Posted by on Jan 16, 2013

The title of the post is drawn from a list of “Stupid TV Commercial Cliches” that I found on a Russian humor site. I got a kick out of it because “idiotic advertising” has been a staple of English-language humor for generations, but in Russian, poking fun at consumerism is mostly a post-Soviet development. Apart…

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