Posts tagged w/ orkut

Facebook Tries to Beat Orkut in Brazil

Posted by Rachel

Recently, tech website Mashable reported that Facebook is seeking to beat Orkut to dominate the Brazilian social media market. While Orkut has long been the leader in Brazil, Facebook has created new ways to lure Brazilians to its site. First, Facebook is now available in Portuguese, making access easier. Second, Facebook recently installed a new method to find friends, where users can upload their Orkut contacts to find them on Facebook, as the Mashable article mentions. Third, Facebook has a large variety of games and applications that you can play on the site, attracting new users merely to play games like FarmVille and Mafia Wars.

But the question is, will it work? Personally, I’ve seen mixed results. While tech-savvy and internationally-connected Brazilians have already been on Facebook for a long time, more and more middle class Brazilians have recently signed up for Facebook, but some wind up never using it, claiming it’s too complex and that Orkut is easier to use. However, less tech-savvy Brazilians have signed up for Facebook to be able to access the games, and aren’t as interested in the site for the social connections.

What about you? Do you think Facebook can beat Orkut in Brazil?

 

Orkut, the Brazilian Facebook

Posted by Rachel

In Brazil, the most used social networking site on the Internet, which has become wildly popular nationwide, is known as Orkut (pronounced Or-coo-chee). It was created in 2004 by a Turkish Google employee and originally was marketed in the United States. Gradually, though, its two largest markets became Brazil and India, which make up 55% and 16% of total users, respectively.

Brazilians use Orkut to stay in touch with friends, post photos, and share information about themselves. Like Facebook, there is a wall, called “scraps,” used to leave messages on each person’s profile, and also an area to join groups, which on Orkut are called communities. You can also send private messages, post videos, and leave “depoimentos,” telling your friends how you feel about them.

If you’re looking to make friends while living or traveling in Brazil, or even if you’re looking to do business here, it’s a good idea to set up an Orkut account!