Posts tagged w/ business

Brazil Business News

Posted by Rachel

Let’s take a look at some of the business headlines from Brazil this week:

Portuguese

English

 

Brazil Business News

Posted by Rachel

Let’s take a look at the headlines from this week’s business news:

 

Brazil to “Bail Out” Citibank

Posted by Rachel

At a press conference in Sao Paulo this week, Citibank CEO Vikram Pandit announced that the bank is putting its hopes on developing economies like Brazil to boost the company after billion dollar losses. After the credit crisis in the United States, Citibank hopes economies like Brazil’s will provide much needed growth.

Brazil has the largest economy in Latin America, and has enjoyed a period of unprescedented growth despite the global financial crisis.  In Brazil, Citibank plans to invest in consumer finance, as well as small and medium-sized businesses. The company is looking to the average Brazilian consumer, who is now spending more than in previous years, and to businesses looking to expand.

In addition, Citibank hopes to become a major lender in Brazil and has recently begun a campaign to improve their image in this role.

 

Podcast: Making a Business Phone Call

Posted by Rachel

Today we’re going to learn how to make a business phone call in Portuguese. Click here to access the MP3 and click here for the BYKI list!

Boa tarde. Gostaria de falar com a Marta Ribeiro, por favor.

Ela não está? Posso deixar um recado?

Meu nome é Gilberto Barros e sou da empresa Rede Parede.

Quero conversar com a Marta sobre uma proposta de negócios.

Meu número é 011 2578 1000, ramal 55.

Estarei no escritorio até às 20:00 horas.

Agradeço muito.  Até logo.

When making a formal call, it’s important to use a greeting for the time of day rather than a simple “hi.” In this case, we say good afternoon. When making a polite request, it’s a good idea to use the conditional tense of gostar (to like), like we might use in English. The whole phrase is: “Good afternoon. I’d like to speak to Marta Ribeiro, please.”

This means, “She’s not in? Can I leave a message?” In the first part, we use the present tense of estar (to be) to confirm that the person is not there. Next, we use the present tense of poder (can) to make a simple request. Message in this context is recado.

Next, you must introduce yourself. Here, the person says: “My name is Gilberto Barros and I’m from the Rede Parede company.” Sometimes, Portuguese learners have a tendency to use chamar for stating a name like you would in Spanish, but it’s better to use “Meu nome é.” When you refer to your company, you say you are from the company (de), not with the company like you might in English.

This means “I would like to talk to Marta about a business proposal.” In this case, we use the present tense of querer (to want) instead of the conditional tense. It’s another way of making a request. It’s important to remember that when referring to a person, you must use a definite article, o for men and a for women, to refer to the person. (In this case, it’s a, since Marta is female). Note that proposta is proposal.

When leaving a message, it’s important to spell out your phone number clearly. Here, the person says his number and also includes the extension, which in Portuguese is ramal.

Here, the caller gives a deadline, saying, “I will be in the office until 8pm.” Note that in Brazilian Portuguese, we use military time, so the person says 20:00, which is the same as 8pm. The key words here are escritório (office) and até (until).

Finally, the caller thanks the person by saying, “I really appreciate it. Goodbye.” The verb appreciate is agradecer, which also means to thank. The caller uses the phrase até logo, which directly translates as “see you later” but can be used as a way to say goodbye.

 

Foreign Business in Brazil: New Series

Posted by Rachel

This is the first of a new series about foreigners doing business in Brazil, since the economy has grown and diversified in the last few years.

Today we’re going to look at James Crane-Baker, the founder and CEO of a start-up based in Rio de Janeiro. After working on Wall Street for ten years, James traveled to Brazil and loved it so much he decided to move there. He spent two years in Rio, and later moved to California. While living in Rio, he started a classifieds website for fun, but after returning to the US, decided to make it into a business. He anticipated the stagnation of the US economy and decided he wanted to invest in the Brazilian market by focusing the site there.

Today, RedeParede.com is a major classified site in Brazil and Latin America, with around 150,000 users and 750,000 unique visitors per month, after only two years of existence. To differentiate the site from competitors, James designed the site based on both aesthetics and user friendliness. Unlike other classified sites, RedeParede allows you to add friends and contacts to your network, and to rate users after doing business transactions with them.

Even though RedeParede.com is now in more than 20 countries in the Americas and Europe, the main market for the site is Brazil. James hired a Rio-based team to monitor, promote, and market the site throughout the country.  He hopes to expand his business in the next few years by partnering with other classified sites.

For more information, see here and here.