Today Brazil takes on North Korea in both teams’ first matches in the 2010 World Cup hosted by South Africa! And here in Brazil, everyone’s breathing World Cup season, especially sponsors and anyone who can make any money with “World Cup” specials. And as usual, Nike has a pretty interesting campaign going on. They’re putting together a documentary in honor of Jorge Ben’s song, “Ponta de Lança Africano (Umbabarauma)”(1976). Which is a song about an African point man, but in reality speaks to any Brazilian who’s ever played pick up soccer in the middle of a dusty street. This song practically predicted the world cup in South Africa over 30 years later perfectly mixing African and Brazilian and European beats.
Here’s a video from the 80′s (i.e., the image isn’t that great) produced by David Byrne and which alludes to everything that is Umbabarauma
And here’s the Nike remake with Jorge Ben Jor, Mano Brow and a number of other great Brazilian artists:
| Umbabarauma homen gol |
Umbabarauma goal man |
| Umbabarauma homen gol |
Umbabarauma goal man |
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| Joga bola joga bola jogador |
Play ball play ball ball player |
| Joga bola quero jogar bola jogador |
Play ball I want to play ball ball player |
| Pula, pula, cai, levanta, sobe e desce |
Jump, jump, fall, get up, go up and get down |
| Corre, chuta, abre espaco, vibra e agradece |
Run, kick, find a hole, thrill and give thanks |
| Olha que a cidade toda ficou vazia |
See how the whole city empties out |
| Nessa tarde bonita pra te ver jogar |
On this beautiful afternoon to watch you play |
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| Joga bola jogador |
Play ball ball player |
| Joga bola corocondo |
Play ball corocondo |
| Favela Pelada Favela Pelada |
Slum Street Soccer Slum Street Soccer |
| Futebol Futebol Futebol Futebol… |
Soccer Soccer Soccer Soccer… |
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| *Eis ai a historia de Umbabarauma |
*This is the story of Umbabarauma |
| Um ponta de lanca Africano |
An African point man |
| Um ponta de lanca decidido |
A point man whose mind is made up |
| Umbabarauma* |
Umbabarauma* |