FOR IMMEDIATE RELEASE
Contacts: Chuck McGonagle
603-262-6335
CMcGonagle@transparent.com

Innovative Flash Card Techology spends two months on top Apple Download List

Held Number One Spot for Several Weeks

Nashua, N.H., August 8, 2005 - Transparent Language, a leader in language learning solutions, today announced the latest version of Before You Know It ®, the fast, personalized way to learn a language has been on the Apple.com OSX Top 10 downloads since May. The site was set up to mark the launch of Mac OS 10.4 "Tiger? but Before You Know It has remained a popular download for OSX users (must be running 10.2 or higher with Safari installed).

The Lite (free) version of the product is available for download at www. byki.com for both Mac and Windows and also at http://www.apple.com/downloads/macosx/home_learning/ for Macs running on the OSX . "We are thrilled to have been so successful with our Apple downloads," said Chuck McGonagle, Director of Online Marketing. "We feel that Before You Know It is a revolutionary learning tool and hope that everyone will have the chance to use it."

Before You Know It is the fast, personalized way to learn a language. Experts agree that words and small phrases are the building blocks of language. The innovative flash card methodology in Before You Know It lets learners see and hear the foreign language, with native speaker pronunciation, and then leads them through the 4 step Perfect Recall learning cycle.

The four steps of the Perfect Recall learning cycle in Before You Know It monitor the user's responses and constantly adjust to focus on the more challenging vocabulary.

1. Recognize It - As the user flips through the flash cards they see and hear the foreign language word or phase building their ability to automatically recall the meaning.
2. Know It - Reinforce the learning by typing in the English meaning.
3. Produce It - The user now starts generating the foreign language, as they see the English the user thinks of the foreign language.
4. Own It - Finally type the foreign language when the English is shown.

Once the user has completed all four steps of the program they will have Perfect Recall guaranteed. If they test the material they have studied in Before You Know It and their recall is not 100%, they can return the product for a full refund of the purchase price.

Before You Know It Deluxe and Before You Know It Lite are available for Windows, and Mac OSX, for Spanish, French, German, Italian, Portuguese, Dutch, Swedish, Polish, Russian, Arabic, Irish and Latin.

Visit www.byki.com or call 603-262-6300 for more information.

About Transparent Language, Inc.

America plays a prominent role in world affairs, and yet our longstanding English-centricity has left us weaker than we should be in our ability to communicate globally. At Transparent Language, we attempt to correct this problem by developing language-learning resources and systems that deliver more rapid, reliable, and engaging language learning to those who need language skills for work or school, as well as those who simply find joy in learning and using other languages. Each day we use our expertise in the research and practice of language learning to build programs that are licensed for use by all personnel of Foreign Service Institute, Defense Language Institute, US Special Operations Command, US Marine Corps, US Navy, and many other government organizations, as well as by thousands of schools, hundreds of public libraries, and millions of individual users.